[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hkcz.cz\/jak-probiha-seo-konzultace-a-co-od-ni-ocekavat\/#Article","mainEntityOfPage":"https:\/\/www.hkcz.cz\/jak-probiha-seo-konzultace-a-co-od-ni-ocekavat\/","headline":"Jak prob\u00edh\u00e1 SEO konzultace a co od n\u00ed o\u010dek\u00e1vat?","name":"Jak prob\u00edh\u00e1 SEO konzultace a co od n\u00ed o\u010dek\u00e1vat?","description":"Jedna velmi d\u016fle\u017eit\u00e1 informace na za\u010d\u00e1tek. To, jak pr\u00e1ce prob\u00edh\u00e1, hodn\u011b z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edm odborn\u00edkovi, ale tak\u00e9 na konkr\u00e9tn\u00edm probl\u00e9mu a webu klienta. Pod\u00edvejme se ale, jak zhruba vypad\u00e1 SEO konzultace. Vyu\u017e\u00edt ji m\u016f\u017eete kdykoli, kdy budete m\u00edt pocit nedostate\u010dn\u00e9 … ","datePublished":"2020-05-11","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.hkcz.cz\/author\/#Person","name":"","url":"https:\/\/www.hkcz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hkcz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hkcz.cz\/wp-content\/uploads\/img_a378785_w3225_t1589974785.jpg","url":"https:\/\/www.hkcz.cz\/wp-content\/uploads\/img_a378785_w3225_t1589974785.jpg","height":0,"width":0},"url":"https:\/\/www.hkcz.cz\/jak-probiha-seo-konzultace-a-co-od-ni-ocekavat\/","about":["Spole\u010dnosti"],"wordCount":421,"articleBody":"       Jedna velmi d\u016fle\u017eit\u00e1 informace na za\u010d\u00e1tek. To, jak pr\u00e1ce prob\u00edh\u00e1, hodn\u011b z\u00e1le\u017e\u00ed na konkr\u00e9tn\u00edm odborn\u00edkovi, ale tak\u00e9 na konkr\u00e9tn\u00edm probl\u00e9mu a webu klienta. Pod\u00edvejme se ale, jak zhruba vypad\u00e1 SEO konzultace. Vyu\u017e\u00edt ji m\u016f\u017eete kdykoli, kdy budete m\u00edt pocit nedostate\u010dn\u00e9 efektivity str\u00e1nek nebo n\u00edzk\u00e9 n\u00e1v\u0161t\u011bvnosti.   1. Hromada ot\u00e1zek v prvn\u00ed \u0159ad\u011b F\u00e9rov\u00ed profesion\u00e1lov\u00e9 se jist\u011b zeptaj\u00ed, pro\u010d si je chcete najmout. M\u016f\u017ee se toti\u017e st\u00e1t, \u017ee jejich slu\u017eby ve skute\u010dnosti nepot\u0159ebujete. Mnoho klient\u016f m\u00e1 p\u0159edstavy, kter\u00e9 spadaj\u00ed do trochu jin\u00e9 marketingov\u00e9 kategorie. N\u00e1sleduje \u0159ada ot\u00e1zek ohledn\u011b samotn\u00e9ho webu. Pro p\u0159edstavu:  Jedn\u00e1 se o ji\u017e existuj\u00edc\u00ed str\u00e1nky nebo se budou teprve spou\u0161t\u011bt? Jak\u00e9 jsou c\u00edle? Kdo se \u0159ad\u00ed do c\u00edlov\u00e9 skupiny? Jak\u00e1 je n\u00e1v\u0161t\u011bvnost \/ pou\u017eitelnost \/ struktura?  2. Rozpo\u010det, c\u00edle a dal\u0161\u00ed detaily Jist\u011b budete mluvit tak\u00e9 o pen\u011bz\u00edch. \u0158ekn\u011bte si, jak\u00fd m\u00e1te rozpo\u010det a po\u017e\u00e1dejte o cenov\u00fd n\u00e1vrh na z\u00e1klad\u011b toho, co pot\u0159ebujete na webu ud\u011blat. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f p\u016fjde o pau\u0161\u00e1ln\u00ed platbu za m\u011bs\u00edc, proto\u017ee odborn\u00edk bude v\u011bd\u011bt, kolik \u010dasu mu pr\u00e1ce zhruba zabere. U e-shop\u016f se \u010dasto zva\u017euje pod\u00edl ze zisku. Z\u00e1rove\u0148 se domluv\u00edte na c\u00edlech a kroc\u00edch, kter\u00e9 budou n\u00e1sledovat.   3. Strategie Do t\u00e9to kategorie se \u0159ad\u00ed z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, vyu\u017eit\u00ed dal\u0161\u00edch pracovn\u00edch sil v podob\u011b copywriter\u016f apod. Nezapom\u00ednejte na to, \u017ee obsah nen\u00ed jen o textu samotn\u00e9m. Doplnit ho mus\u00edte poutav\u00fdmi fotografiemi. Jednou mo\u017enost\u00ed je fotobanka, ale pokud jde o vlastn\u00ed produkty, budete pot\u0159ebovat dobr\u00e9ho fotografa. To sam\u00e9 plat\u00ed o vide\u00edch, newsletterech ad. 4. Navigace, linkbuilding a analytika Nezbytn\u00e9 se tak\u00e9 proj\u00edt sou\u010dasnou strukturu webu (pokud ji\u017e existuje) a vytvo\u0159it novou, lep\u0161\u00ed a efektivn\u011bj\u0161\u00ed. S t\u00edm je spojeno intern\u00ed prolinkov\u00e1n\u00ed jednotliv\u00fdch str\u00e1nek, filtrov\u00e1n\u00ed, kategorie apod. Pot\u00e9 n\u00e1sleduje samotn\u00e1 pr\u00e1ce. Psan\u00ed, publikov\u00e1n\u00ed, linkbuilding a mnoho dal\u0161\u00edho. A na z\u00e1v\u011br cel\u00e9ho procesu je vyhodnocen\u00ed toho, jak v\u0161e funguje. Myslete ale na to, \u017ee jde o nekone\u010dn\u00fd proces. Konzultace SEO se rychle stane ned\u00edlnou sou\u010d\u00e1st\u00ed existence va\u0161eho podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (17 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak prob\u00edh\u00e1 SEO konzultace a co od n\u00ed o\u010dek\u00e1vat?","item":"https:\/\/www.hkcz.cz\/jak-probiha-seo-konzultace-a-co-od-ni-ocekavat\/#breadcrumbitem"}]}]