[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hkcz.cz\/yelp-nabizi-vice-vylepseni-placenych-uctu-pro-majitele-firem\/#Article","mainEntityOfPage":"https:\/\/www.hkcz.cz\/yelp-nabizi-vice-vylepseni-placenych-uctu-pro-majitele-firem\/","headline":"Yelp nab\u00edz\u00ed v\u00edce vylep\u0161en\u00ed placen\u00fdch \u00fa\u010dt\u016f pro majitele firem","name":"Yelp nab\u00edz\u00ed v\u00edce vylep\u0161en\u00ed placen\u00fdch \u00fa\u010dt\u016f pro majitele firem","description":"Spole\u010dnost Yelp p\u0159edstavuje \u0161k\u00e1lu nov\u00fdch placen\u00fdch propaga\u010dn\u00edch n\u00e1stroj\u016f pro majitele firem, aby jim dal daleko v\u00edce kontroly nad t\u00edm, jak se vlastn\u011b jev\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm. Tak\u00e9 jsou to ne-inzeren\u010dn\u00ed, zisk generuj\u00edc\u00ed produkty pro Yelp. Tyto nov\u00e9 produkty maj\u00ed za \u00fa\u010del … ","datePublished":"2020-02-24","dateModified":"2020-02-24","author":{"@type":"Person","@id":"https:\/\/www.hkcz.cz\/author\/#Person","name":"","url":"https:\/\/www.hkcz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hkcz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.hkcz.cz\/yelp-nabizi-vice-vylepseni-placenych-uctu-pro-majitele-firem\/","wordCount":679,"articleBody":"Spole\u010dnost Yelp p\u0159edstavuje \u0161k\u00e1lu nov\u00fdch placen\u00fdch propaga\u010dn\u00edch n\u00e1stroj\u016f pro majitele firem, aby jim dal daleko v\u00edce kontroly nad t\u00edm, jak se vlastn\u011b jev\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm. Tak\u00e9 jsou to ne-inzeren\u010dn\u00ed, zisk generuj\u00edc\u00ed produkty pro Yelp. Tyto nov\u00e9 produkty maj\u00ed za \u00fa\u010del prim\u00e1rn\u011b pomoci majitel\u016fm firem, ale tak\u00e9 maj\u00ed nav\u00fd\u0161it hodnotu a p\u0159in\u00e9st daleko v\u011bt\u0161\u00ed kompaktnost pro spot\u0159ebitele.\u00a0To p\u0159ich\u00e1z\u00ed zrovna ve chv\u00edli, kdy\u017e Google ve sv\u00e9m ozn\u00e1men\u00ed p\u0159edstavil nov\u00e9 propaga\u010dn\u00ed n\u00e1stroje velk\u00fdch firem pro majitele firem minul\u00fd t\u00fdden.\u00a0Redukce ov\u011b\u0159en\u00fdch licenc\u00ed. \u00a0Prvn\u00ed z\u00a0nab\u00eddek spole\u010dnosti Yelp, Yelp ov\u011b\u0159en\u00e1 licence, byla ve skute\u010dnosti p\u0159edstavena v\u00a0b\u0159eznu. Yelp manu\u00e1ln\u011b kontroluje, jestli spole\u010dnosti jsou licencovan\u00e9 v\u00a0jejich ur\u010dit\u00fdch kategori\u00edch a jejich licence je v\u00a0po\u0159\u00e1dku. Seznamy s\u00a0ov\u011b\u0159enou licenc\u00ed obsahuj\u00ed prominentn\u00ed modr\u00fd odznak, kter\u00fd se objevuje u jejich profil\u016f. Ten stoj\u00ed jeden dolar denn\u011b.\u00a0Spole\u010dnost tak\u00e9 uvedla, \u017ee firmy s\u00a0odznakem ov\u011b\u0159en\u00e9 licence uvid\u00ed daleko v\u00edce zapojen\u00ed, co\u017e zahrnuje kliknut\u00ed, v\u00fdzvy a vyhled\u00e1v\u00e1n\u00ed na map\u00e1ch. Ov\u011b\u0159en\u00e1 licence je st\u00e1le dostupn\u00e1 pouze pro ur\u010dit\u00e9 kategorie a st\u00e1ty, co\u017e zahrnuje Arizonu, Kalifornii, Floridu, Georgii, New York, Texas a Washington.Byznys zv\u00fdrazn\u011bn\u00ed a portfolio. \u00a0Ostatn\u00ed dva nov\u00e9 profily, kter\u00e9 jsou nyn\u00ed p\u0159edstaveny, jsou \u201ebyznys zv\u00fdrazn\u011bn\u00ed\u201c a \u201eportfolio\u201c, kter\u00e9 je uk\u00e1z\u00e1no v\u00fd\u0161e.\u00a0Byznys zv\u00fdrazn\u011bn\u00ed dovoluj\u00ed podnikatel\u016fm vybrat si ze zhruba t\u0159iceti ikon, kter\u00e9 popisuj\u00ed nebo pom\u00e1haj\u00ed propagovat jejich firmy. Dv\u011b zvolen\u00e9 ikony se objev\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Yelp. Idea je takov\u00e1, \u017ee m\u00e1 tohle pomoci firm\u00e1m odli\u0161ovat se a dovolit nov\u00fdm firm\u00e1m odli\u0161ovat se na trhu, ani\u017e by m\u011bli spoustu recenz\u00ed, a z\u00edskat tak zv\u00e1\u017een\u00ed od z\u00e1kazn\u00edk\u016f. Mezi mo\u017enostmi jsou \u201erodinn\u00fd podnik\u201c, \u201ev\u00fdsledky garantov\u00e1ny\u201c, \u201eroky zku\u0161enost\u00ed\u201c, \u201ezku\u0161en\u00fd vlastn\u00edk\u201c, \u201ewi-fi zdarma\u201c a dal\u0161\u00ed.\u00a0Google My Business nab\u00edz\u00ed tak\u00e9 po\u010det podobn\u00fdch vlastnost\u00ed, by\u0165 ne tolik, kolik nyn\u00ed prezentuje Yelp.\u00a0T\u0159et\u00ed nov\u00fd produkt je portfolio, kter\u00e9 dovoluje majitel\u016fm firem uk\u00e1zat jejich projekty, na kter\u00fdch se pod\u00edleli, jako nap\u0159\u00edklad rekonstrukce dom\u00e1cnost\u00ed \u010di design prost\u0159ed\u00ed. Yelp tak\u00e9 dovoluje nelimitovan\u00fd po\u010det projektov\u00fdch fotek pro p\u0159ihl\u00e1\u0161en\u00e9 odb\u011bratele. Byl tu tak\u00e9 po\u017eadavek na citace a funkci chatu,\u00a0 propojen\u00e9 s\u00a0t\u011bmito str\u00e1nkami. Obr\u00e1zky projekt\u016f dovoluj\u00ed vlastn\u00ed popisky.\u00a0V\u00edce vlastn\u00edch \u00faprav a seskupen\u00ed cen.\u00a0Yelp tak\u00e9 tvrd\u00ed a v\u011b\u0159\u00ed, \u017ee tohle pom\u016f\u017ee majitel\u016fm firem daleko efektivn\u011bji propagovat jejich pr\u00e1ci, z\u00e1rove\u0148 ale tak\u00e9 l\u00e9pe kvalifikuje z\u00e1kazn\u00edky t\u00edm, \u017ee jim poskytne v\u00edce obsahu a informac\u00ed. Portfolio a byznys zv\u00fdrazn\u011bn\u00ed bude st\u00e1t ka\u017ed\u00e9 dva dolary za den. Av\u0161ak je tu tak\u00e9 cena bal\u00ed\u010dk\u016f, kter\u00e9 obsahuj\u00ed hned n\u011bkolik produkt\u016f. (Nadch\u00e1zej\u00edc\u00ed vlastn\u00ed \u00faprava samoobslu\u017en\u00e9ho profilu s\u00a0dal\u0161\u00edmi mo\u017enostmi, kter\u00e9 jsou uk\u00e1z\u00e1ny ve videu n\u00ed\u017ee).\u00a0Majitel\u00e9 firem mohou zp\u0159\u00edstupnit tyto nov\u00e9 produkty p\u0159edplatn\u00e9ho na jejich str\u00e1nce Yelp for Business Owners.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Google a Yelp se oba dva sna\u017e\u00ed dovolit v\u00edce \u00faprav pro majitele firem. V\u00a0p\u0159\u00edpad\u011b Yelpu se jedn\u00e1 o zisk generuj\u00edc\u00ed mo\u017enost (mo\u017en\u00e1 se tak stane tak\u00e9 pro Google). V\u00a0absenci cen bal\u00ed\u010dk\u016f, firma kupuj\u00edc\u00ed ov\u011b\u0159enou licenci, byznys zv\u00fdrazn\u011bn\u00ed nebo portfolio, by mohla zaplatit v\u00edce ne\u017e tis\u00edc dolar\u016f ro\u010dn\u011b, co\u017e sice nen\u00ed podstatn\u00e1 \u010d\u00e1stka pro majitele firmy, ov\u0161em v\u00a0sou\u010dtu to m\u016f\u017ee b\u00fdt opravdu rozumn\u00fd nov\u00fd zdroj zisku pro Yelp.\u00a0A \u010d\u00edm v\u00edce firem si zvol\u00ed placen\u00e9 \u00fapravy, t\u00edm v\u011bt\u0161\u00ed tlak bude na jejich konkurenty, aby u\u010dinili to sam\u00e9.                                                                                                                                                                                                                                                                                                                                                                                                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